FUNDACIÓN VALLE DE LILI will process the information provided and previously authorized by users in the following way:
a. IN GENERAL:
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- For all users, students, employees, collaborators, healthcare providers, suppliers, and customers, the information will be used for:
- To proactively understand the needs of its stakeholders in order to innovate in the provision of its services.
- To comply with the obligations arising from existing contractual relationships with its stakeholders.
- To ensure the safety of patients, visitors, collaborators and the community in general who are in the facilities of FUNDACIÓN VALLE DE LILI.
- To communicate to users registered in our systems, SAP, the web portal and/or social networks information about new services, drugs, news, events, academic calls, publications, updates, business innovation, special programs, user education campaigns, commercial events and advertising, always related to the objectives of the Foundation, in accordance with the statutes.
- To constantly communicate the needs of users registered on the web portals, in order to strengthen relationships and promote business innovation.
- Develop social responsibility programs in accordance with the statutes.
- Sharing data provided by collaborators, health professionals and other users with other companies for commercial or contractual purposes, unless expressly revoked by the data owner.
- To achieve efficient communication related to our services and partnerships.
- To be employed in clinical and/or epidemiological research; identification of clinical, scientific and technological advances.
- Report marketing and/or promotional activities of your own services or those with whom you have entered into health service partnerships.
- Provide feeding when applicable.
- Analyze your data in studies related to health topics.
- To know the level of satisfaction and the care provided.
- Conduct technical-actuarial, statistical and market trend studies.
- Control and prevent fraud and money laundering.
- To exchange or transmit information under international agreements or treaties.
- Report on changes to the data processing policy.
b. Users and customers
The information will be used for:
- To perform the functions specific to the institution.
- To endure medical and healthcare services.
- Send diagnostic test results and/or conduct research.
- Request, consult and/or change appointments with healthcare professionals.
- Verify the status of affiliation and associated services related to the Social Security System.
- For the delivery of medicines, supplies and/or medical equipment.
Data relating to patients' health will be strictly protected by all collaborators of FUNDACIÓN VALLE DE LILI due to its sensitive nature; therefore, the following will be taken into account when processing data of this nature:
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- Medical and healthcare staff and/or students will have access to sensitive data because the data subject has previously, expressly, and voluntarily provided them with this information. Similarly, by virtue of their professional duties, they will have access to the patient's medical history. In accordance with the required data protection measures, this information will be used for the provision of healthcare services, for general purposes, and to fulfill the corporate purpose of the VALLE DE LILI FOUNDATION.
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- The citizens of FUNDACIÓN VALLE DE LILI are informed about the sensitivity of health data, the obligations and penalties associated with its misuse, and the procedures to follow in its processing. They understand the right of access by individuals other than the data subject and how the data is classified, communicated, and shared. Furthermore, they are aware of the importance of not disclosing medical results that could affect a person's privacy and of not using the personal data of users and members for purposes other than the established medical or administrative objectives. Therefore, at FUNDACIÓN VALLE DE LILI, the protection of information is not only the responsibility of medical and healthcare personnel, but also of all individuals who have access to it within the institution in the course of their duties.
- FUNDACIÓN VALLE DE LILI has the appropriate security mechanisms and controls for the protection of sensitive information and its characteristics of confidentiality, integrity and availability.
- To ensure the secure delivery of medical results, it is essential that, if the patient is unable to collect them in person, they submit written authorization indicating the name of the authorized person, along with a photocopy of the national identity card of both the patient and the authorized person. If the patient authorizes delivery by email or certified mail, they must sign the form indicating this. These documents will be duly verified, organized, and subsequently filed.
- However, medical professionals are directly responsible for patient care. As a teaching hospital, students may attend surgeries, consultations, and/or medical procedures, but patients have the right to decline or limit student interaction during their care. Nevertheless, medical professionals remain directly responsible for patient care.
c. Contractors and suppliers
These data will be used to complement the development of service agreements, joint ventures, and civil and/or commercial relationships, monitoring and managing their commercial performance. Additionally, they will be used to verify suitability and exchange information monthly to facilitate understanding of the services offered by FUNDACIÓN VALLE DE LILI and, in general, all aspects involved in the relationship between FUNDACIÓN VALLE DE LILI and the various Health Insurance Companies (EAPB), Prepaid Medicine providers, Mandatory Traffic Accident Insurance (SOAT), suppliers, and service providers. Furthermore, they will be used to inform these parties about activities or marketing campaigns that may be of interest to them.
The information contained in our databases of past, present, and future healthcare providers and professionals will be used by FUNDACIÓN VALLE DE LILI to gain both an objective and subjective understanding of said providers. This information will be transferred and/or transmitted to other entities only when necessary to comply with applicable legal provisions, if required by public, administrative, and/or labor oversight bodies acting in the exercise of their legal functions, or by court order.
The personal email addresses of healthcare providers, professionals, and/or suppliers will be used to facilitate contact with healthcare professionals, send internal communications of interest, and involve them in institutional activities. Additionally, this is to comply with applicable supplier laws, including, but not limited to, licensing, accreditation, commercial, and tax regulations.
d. Employees and healthcare professionals
The information contained in our databases of former employees, current employees, prospective job candidates, and past, present, or future healthcare professionals will be used by FUNDACIÓN VALLE DE LILI to gain both objective and subjective insights into its personnel. This information will be transferred and/or transmitted to other entities only when necessary to comply with applicable legal provisions, if required by public, administrative, and/or labor oversight bodies acting in the exercise of their legal functions, or by court order.
Corporate emails will be used to facilitate contact between employees, service providers and/or health professionals, to send internal communications of interest, to request them in relation to their functions and to make them participants in institutional activities.
In the case of employees, in addition to the above, access will be permitted to transmit their data to companies that request verification of employment information, authorization of loans or commercial credit, security background checks, after verification of the source and use of the data and in accordance with legal restrictions. Data will also be used for internal promotion processes, verification of qualifications, requests for information from other companies or educational institutions, training, direct contact if required, and, in general, to carry out all administrative and financial procedures directly related to the work for which they are hired.
They will also be used to provide employee wellness programs and plan business activities for the holder and their beneficiaries.
e. Students, residents and interns
FUNDACIÓN VALLE DE LILI develops its educational mission by promoting research in all fields, including the scientific, seeking to achieve efficient communication with students related to patients, the services provided and other activities related to the functions of medical education, fulfilling obligations contracted with our students and evaluating the quality of service.
It carries out marketing of educational programs at both undergraduate and postgraduate levels, as well as congresses, training sessions, workshops, conferences, academic events and surveys related to education, to those who voluntarily wish to participate.
It complies with the laws applicable to private education in Colombia, including, but not limited to, any requirements of the Ministry of National Education or judicial or administrative authorities.